The adidas expert jury is made up of athletes, photographers and professional mountain guides that will choose the three best entries out of the entries voted into the top 10.
The judges will be checking whether all the requirements are met - so don’t forget about the 3 finger sign in your "all in" self portrait!
The main things for them are authenticity, your all in picture and how challenging the project.
Born 1944 in Brixen, Reinhold Messner earned legendary status by climbing Mt.Everest as well as every other peak above 8000m/26000ft without artificial oxygen. Besides that, his solo ascent of Nanga Parbat made him the first person to ever reach a 8000m/26000ft summit without a partner.
With routes like "Silbergeier", "Unendliche Geschichte" and "Prinzip Hoffnung", Beat’s contribution to the development of sport climbing is hard to put in words. These milestones and his incomparable dedication have gained him a special status amongst the world’s elite sport climbers.
The 19-year-old really made her mark in 2011. Sasha won the combined rating at the climbing world championship in Arco and repeated "Pure Imagination", a route rated 9a/5.14d, with only six tries.
2011 was a great year in competition bouldering for the 22-year-old. She finished amongst the top three in Milan, Vail, Eindhoven, Barcelona and Sheffield and currently ranks 4th in the world.
The 23-year-old member of the adidas Sickline team and winner of the 2010 and 2011 Sickline extreme kayak world championship currently dominates the competition and is going for his third title in a row this year.
The 23-year-old slackliner from Dachau holds the record for the longest walk on a polyester line (262m/860ft) and walked a total of 100 different highlines in Europe, Asia, Africa and the United States last year.
Michael Meisl was born 1969 in Furth near Munich. He has been an ambitious climber for 25 years including first ascents up to the level of difficulty 10. He taught himself photography, publishing his shots in various trade magazines while he was still an assistant. He has been an independent photographer since 1999, working with the most well-known and best climbers. Next to action photography, he focuses on outdoor, portrait and landscape photography, and also photo journalism. Publications: international trade journals, daily press, reference books, illustrated books and calendars.
Matterhorn and Monte Rosa are home to Bettina, as she has been taking guests on tours around the alpine world of Zermatt for almost 17 years. She finished her education in 1995 and became the first woman working as a mountain guide in the Swiss canton Wallis. Today she remains the only woman in the team of 65 working in the Alpine Center of Zermatt.